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Tuesday, October 29 • 1:30pm - 2:30pm
Utilizing Events to Attract and Grow Your Business

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Event management is often overlooked as part of an organization's strategic business and marketing plan. In this session, businesses will be taught how to think strategically to utilize community events to attract new business and to develop in-house events that build a unique organizational culture and strengthen their loyal customer base.  

Key Take-Aways
  • Learn how event management can be effectively utilized in the organization's overall marketing and strategic planning 
  • Utilize event management principles to attract new customers and to turn casual customers into loyal ones 
  • Apply event management principles to create a unique organizational culture that both fits within and stands out from your community's strategy 
Speakers
avatar for Kristin Malek

Kristin Malek

Assistant Professor, Event Management Extension Specialist, University of Nebraska Lincoln
Dr. Kristin Malek, or Dr. K as she is known by her students, has over ten years in hospitality and event management experience. She began her career in the restaurant industry where she developed a love for hospitality. After moving quickly into an assistant store manager role, she... Read More →

Tuesday October 29, 2019 1:30pm - 2:30pm CDT
Room E
  Breakout Session 2

Attendees (2)